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Monday, 25 July 2016

The Pokemon Go craze continues on the App Store

The craze for Pokémon Go has skyrocketed, recently setting a new App Store record. Apple Inc. revealed that in its entire history, the augmented reality game is one of its most downloaded apps, in just a week following its launch.

Starting July 5, the Pokémon Go game was initially launched in a limited number of countries that included the US, Australia, and the New Zealand. Now, thanks to its utmost popularity among nostalgic Pokémon fans and young gaming-lovers, the app has been made available in an additional 26 countries, much recently in Japan.

The mobile game challenges players to go out and about, and hunt for available Pokémon characters at various “PokeStops” in their neighborhoods. The app’s detailed graphics and trending soundtrack have given way to a craze all over the world; the Pokémon Go soundtrack is being excessively streamed on platforms like Spotify. Furthermore, Mac Rumors has confirmed that the game’s debut has played a vital role in increasing plenty of foot traffic.

Apple did not offer any details regarding the exact number of downloads for the game made in its first week on its App Store; however, it did confirm that the game’s popularity is on an upward trend ever since its roll-out.

According to Sensor Tower’s study, the game managed to secure 7.2 million downloads. In comparison to the 2.2 million downloads for Angry Birds 2, and the 1.8 million downloads for Candy Crush Jelly Saga, Pokémon Go’s numbers speak for themselves.

Fortune claims that the game was downloaded almost 40 million times on both Google’s Play Store and the App Store. Considering that the game grew to 21 million active users in just two weeks, it is highly likely that as the game becomes available in other countries around the world, Pokémon Go will go on to break more records.

However, some users have recently stepped forward and posted their complaints regarding the game’s offline servers on Twitter. Niantic and Nintendo reassured users that these servers are being worked on, and will be fixed promptly. It seems that the increasing usage of the game is leading to immense pressure on some of Google’s servers, which are helping run the game.

Considering that Pokémon Go has broken former records for other popular apps on Apple App Store, the tech giant has plenty to benefit from, thanks to the game. The company has a set deal to secure a 30% cut for all the game’s in-app purchases; this has led to strong chances that Apple’s revenue could increase drastically by next year, given that the game continues to trend at the same pace. The App Store’s app discovery feature might as well be deemed useless, since users seem to know exactly what they want to download these days.

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